New Study Suggests People Are Keeping Their Phones Longer Because There’s Not Much Reason to Upgrade

New Study Suggests People Are Keeping Their Phones Longer Because There’s Not Much Reason to Upgrade

5 years ago
Anonymous $yysEBM5EYi

https://motherboard.vice.com/en_us/article/43ejej/study-smartphone-iphone-trade-in-age-apple-event-2018

Earlier today, an audience of journalists and engineers attended an Apple hardware keynote event in Brooklyn. We learned that the company is releasing a much-anticipated new Macbook Air (with a keyboard that’s the same as the other flawed ones Apple has made lately), and continuing to move confoundingly away from headphone jacks.

Little was said about the iPhone today, as Apple held a phone-specific keynote in September. But maybe it never mattered whether the latest and greatest phone, tablet, or laptop is better than the ones from last year, or even last quarter. A new report shows that we’re hanging on to our smartphones longer and longer, and we’re more hesitant than ever to buy the latest mobile device.