https://www.cnbc.com/2018/10/29/jefferies-buy-apple-stock-for-massive--services-potential.html

Jefferies initiated coverage of Apple's stock with a buy rating on Monday, estimating the tech giant can build "a massive" services business on its core iPhone business.

"We believe AAPL's stable iPhone business will serve as the foundation upon which it can build a massive, recurring and high margin Services business," Jefferies analyst Timothy O'Shea said in a note.