https://techcrunch.com/2018/10/22/lime-scooter-store/ > How can Lime differentiate its scooters and bikes from the piles of Birds and Spins filling Los Angeles sidewalks? Apparently with a physical storefront where it can convince customers of the wonders of on-demand mobility. According to a job listing from Lime seeking a “Retail Store Manager”, the startup plans to open a “lifestyle brand store in Santa Monica” that “will place heavy importance on brand experience and customer engagement.” > It seems Lime will rent vehicles directly from the store given the full-time manager’s role includes “monitoring inventory levels” as well as daily operations, and employee recruiting. They’ll also be throwing live events to build Lime’s hype. Given the company is calling this a lifestyle store, the focus will likely be on showing how Lime’s scooters and bikes can become part of people’s lives and enhance their happiness, rather than on maximizing rental volume.