https://www.cnet.com/news/snl-mocks-presidential-alert-text-messages-in-fake-for-cricket-wireless-ad/

In the SNL skit, upcoming alerts deliver messages sharing tidbits from the president that are a bit more personal. Phone owners receive such messages as, "Puerto Rico is fine now! I guess the paper towels worked" and randomness such as "Kid Rock sounds better than ever!" One frustrated woman ends up drowning her phone in a street vendor's bin of hot-dog water.

But it turns out the whole video is meant as a mock ad, for Cricket Wireless, the one service that's unable to let any of the messages get through. "Now aren't you happy we have awful service?" intones the narrator.