https://www.cnbc.com/2018/09/21/apples-iphone-xs-and-xs-max-go-on-sale-globally.html

Apple's iPhone XS and XS Max went on sale on Friday with the traditionally long queues outside stores missing in some flagship locations.

Outside Apple's flagship London store on Regent Street, about 25 people queued up as of around 6 a.m. local time. Some people were queuing up from 7.30 p.m. London time on Thursday.