https://qz.com/1341137/get-ready-for-your-instagram-stories-to-get-jam-packed-with-ads/

Facebook missed analyst expectations on its second-quarter earnings July 25, and spooked Wall Street with less-than-stellar projections for the future. On its earnings call, the company’s executives set out to assure investors that there are still plenty of growth opportunities, as its stock price tanked in after-hours trading. What this means for users of Facebook’s products is simple: more ads.

The company outlined several ways in which it will boost its advertising revenue, focusing on Instagram and its messaging apps.