IGTV carousel funnels Instagram feed traffic to buried videos

IGTV carousel funnels Instagram feed traffic to buried videos

5 years ago
Anonymous $RBasgWKaIV

https://techcrunch.com/2018/07/26/igtv-carousel/

IGTV didn’t get the benefit of being splayed out atop Instagram like Stories did. Instead, the long-form video hub is a bit more distant, located in a standalone app as well as behind a static orange button on the main app’s homescreen. That means users can go right on tapping and scrolling through Instagram without coming across IGTV’s longer videos, which range up to an hour.

IGTV has only been out a month and Instagram’s feed has been around for eight years, so it makes sense to try to push views from the app’s core feature to this new one. That’s why Instagram is experimenting with a way to show off a carousel of IGTV videos in its main app’s feed. Spotted by app researcher Jane Manchun Wong, we asked Instagram about it. A spokesperson confirmed it was testing the carousel, and provided this statement: “We’re always testing new and different ways to surface interesting content for people on Instagram.”