Korean hotel firm Yanolja moves into Southeast Asia with $15M investment in Zen Rooms

Korean hotel firm Yanolja moves into Southeast Asia with $15M investment in Zen Rooms

5 years ago
Anonymous $RBasgWKaIV

https://techcrunch.com/2018/07/25/yanolja-zen-rooms/

Zen Rooms, the budget hotel network startup founded by Rocket Internet, had faced the deadpool earlier this year after a prospective funding deal collapsed, but now the business appears to have found a home. Korea’s Yanolja, a popular motel brand that has branched out into app-based hotel bookings, has made a strategic investment that could see it fully acquire the business.

Ten-year-old Yanolja is initially paying $15 million for an undisclosed “strategic non-controlling stake,” but it will retain the rights to buy 100 percent of the Zen Rooms business. Zen Rooms clarified that the acquisition is an option and not based on performance or financial metrics.