https://medium.com/@geofflivingston/welcome-to-the-machine-marketers-12fa4fb88a77

Marketers should celebrate the Artificial Intelligence movement or “AI” as the industry calls it. Don’t worry. AI is an overhyped Silicon Valley term that in its current iteration represents more of a natural progression in technology — machine learning — than the birth of sentient beings.

In the marketing technology space, AI attempts to replace many menial marketing tasks. This empowers more creative minds and strategic thinkers to focus on the work they love, rather than the “vulcanesque” data rich tasks that drive them crazy.