https://techcrunch.com/2018/07/30/interior-define-the-custom-furniture-startup-opens-new-location-in-sf/

The direct-to-consumer space has some stand-out players, both in newcomers like Brooklinen and old-timers like Warby Parker. But one company, Interior Define, has maintained a low profile over the four years of its existence.

The company offers fully customizable furniture, including couches, dining sets and bed frames, to customers through an online showroom. But ID also has guide shops in Chicago (its home market), LA, New York, and Austin.