https://qz.com/1335117/netflix-south-africa-advert-targets-dstv-multichoice/

For months, the chief executive of South Africa’s biggest TV company, MultiChoice, has suspected Netflix was messing with him and the rest of the DStv parent company. Calvo Mawela was clearly spooked, yet it seemed laughable that relative newcomer, Netflix South Africa was going after DStv in particular, until it actually turned DStv’s corporate paranoia into a joke.

To market to South Africans fed up with DStv, the streaming service created a character, Man With A Van. Played by prominent local comedian Jason Goliath, he makes a living faking Netflix installations. Man With A Van visits clients houses, with pointless wiring and over-the-top installation, even carrying an empty box with the words Premium HD—a direct dig at DStv’s premium service.