https://www.theregister.co.uk/2018/07/16/cityfibre_survey_fibre_broadband/

Most Brits think ads for “fibre” broadband ought to mean “fibre to the premises” and not “fibre to the cabinet”, according to a survey sponsored by a FTTP company.

Two-thirds of 3,400 Britons surveyed by a company called Censuswide, on behalf of Cityfibre, said they think the word “fibre” in ads for broadband connections should be clearly defined as meaning fibre optic cables running right to the home.