https://www.cnet.com/news/moviepass-charges-3-43-extra-to-see-avengers-infinity-war-with-peak-pricing/

MoviePass' promise of a movie every day for $9.95 a month is about to change.

MoviePass just announced that it's rolling out its peak pricing starting today. The new policy will charge you extra if you plan on seeing a popular movie during a sought-after time slot. In the example given, MoviePass shows how it would charge $3.43 to see Avengers: Infinity War during a peak time.