https://techcrunch.com/2018/07/05/moviepass-peak-pricing/

MoviePass subscribers were just greeted with a special Fourth of July surprise from the company, but it’s not good news. Surprise!

The company’s plan to introduce summer surge pricing goes into effect today. In an email to subscribers introducing “peak pricing,” MoviePass tried to spin this like a new feature introduction rather than a notification that its monthly service had again worsened.