https://www.cnbc.com/2018/07/09/apple-slices-into-spotifys-lead-in-the-us-music-market.html

Spotify’s lead over Apple’s music-streaming service in the US is narrowing, denting the air of invincibility around the recently floated pioneer.

While Spotify still holds a commanding lead globally, Apple’s faster growth rate in the world’s largest music market reflects its ability to push its services to owners of its devices, such as the iPhone.