https://techcrunch.com/2018/06/27/warby-parkers-dave-gilboa-is-coming-to-disrupt-sf/ > In 2010, the eyewear industry got its long-awaited new player. Warby Parker entered the market with a simple offering: stylish Rx glasses, bought online, for a reasonable price. > While this sounds like a pretty obvious concept in 2018, the world of ecommerce was just beginning its insane growth streak back in 2010. And glasses, of all things, weren’t something that many people thought could be purchased online.