How Peppa Pig became a video nightmare for children
https://www.theguardian.com/technology/2018/jun/17/peppa-pig-youtube-weird-algorithms-automated-content
James Bridle’s essay on disturbing YouTube content aimed at children went viral last year. Has the problem gone away – or is it getting worse?
In November of last year, I read an article in the New York Times about disturbing videos targeted at children that were being distributed via YouTube. Parents reported that their children were encountering knock-off editions of their favourite cartoon characters in situations of violence and death: Peppa Pig drinking bleach, or Mickey Mouse being run over by a car. A brief Google of some of the terms mentioned in the article brought up not only many more accounts of inappropriate content, in Facebook posts, newsgroup threads, and other newspapers, but also disturbing accounts of their effects. Previously happy and well-adjusted children became frightened of the dark, prone to fits of crying, or displayed violent behaviour and talked about self-harm – all classic symptoms of abuse. But despite these reports, YouTube and its parent company, Google, had done little to address them. Moreover, there seemed to be little understanding of where these videos were coming from, how they were produced – or even why they existed in the first place.