https://www.theregister.co.uk/2018/06/13/docker_pitches_kit/

At its annual enthusiasm fest in San Francisco on Wednesday, software container popularizer Docker shifted from technical talk to evangelism with previews of product improvements and the usual Silicon Valley word salad about changing the world.

Golden State Warriors "Hype Man" Franco Finn arrived on stage at DockerCon to introduce CEO Steve Singh with far too much enthusiasm for the typically sedate group of command line twiddlers in the auditorium. Those who follow professional basketball might understand the reason for his presence.