Spotify buys Gimlet, Anchor to ramp up its podcast game

Spotify buys Gimlet, Anchor to ramp up its podcast game

5 years ago
Anonymous $Dftgs0JzgE

https://apnews.com/0f2d692cf1804a51bfa1f2d53356e98e

NEW YORK (AP) — Music streaming service Spotify is buying podcast companies Gimlet and Anchor as it looks to take on Apple's popular iTunes' podcasting platform.

Gimlet Media has a podcast studio with dedicated IP development, production and advertising capabilities. Anchor has a platform of tools for podcast creators as well as an established and rapidly growing creator base.