https://www.cnet.com/news/pandora-voice-mode-wants-to-beat-alexa-and-google-at-suggesting-the-right-tunes/

"People are getting more conversational [with their voice commands], and in getting more conversational, they're getting more vague," Chris Phillips, Pandora's head of product, said in an interview last week at CES in Las Vegas. "I can be vague, and it just gives me a great response."

Amazon's Alexa has begun a process to make music recommendations by voice more conversational too, but it's taking a different route. Last year, the voice assistant began engaging in more of a dialogue when you ask it to play something on Amazon's own music-streaming service. It tweaked the voice assistant by letting Alexa ask follow-up questions when you're hunting for songs and by playing samples before diving in. The goal was to get you to music you like in 25 to 30 seconds.