https://www.cnbc.com/2019/01/14/apple-needs-to-buy-a24-lionsgate-or-sony-pictures-analyst.html

Apple must get serious and acquire a movie production company or the tech giant will not succeed as a services business, noted analyst Dan Ives told CNBC on Wednesday.

Apple should look into buying independent A24, or a bigger entertainment company such as Sony Pictures or Lionsgate, suggested the managing director of equity research at Wedbush Securities. "If they're not aggressive in M&A from a content perspective ... this will be, in our opinion, the biggest mistake that [CEO Tim Cook] and Apple has made, because that's the way that the services flywheel is going to work in terms of the install base."