https://www.eastbaytimes.com/2025/01/07/gunnar-optiks-reveals-new-lenses-and-gaming-themed-frames-at-ces/

Gunnar has been making gaming glasses for years based on studies that reportedly show that blue light glasses help with eye fatigue. With that selling point, the company has carved a niche for itself in the space though further studies challenged those conclusions.

Since then, Gunnar has been pivoting, focusing on other lens innovations while also becoming more of a lifestyle brand focused on eyewear. It has created frames inspired by games such as “Fallout.” It has touted lenses for creatives with Clear Pro, which offers its technology without its amber color tint.