https://www.siliconvalley.com/2022/03/15/pac-12-partners-with-tempus-ex-machina-on-data-deal-paving-the-way-for-a-vital-new-revenue-stream/

The Pac-12 on Tuesday announced what it described as the “first-ever, all-encompassing data technology partnership in collegiate athletics” — an agreement with Tempus Ex Machina that’s designed to improve the aggregation of statistics for teams and fans alike.

It’s not a move into the world of sports gambling, yet.