Alameda’s Just Egg leading plant-based food industry to a new dawn
https://www.eastbaytimes.com/2023/05/02/alamedas-just-egg-leading-plant-based-food-industry-to-a-new-dawn/
Local News |The 12-year history of alternative protein company Eat Just reads like a sci-fi action adventure movie.
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Founded in 2011 by California entrepreneur Josh Tetrick and stamping out its vegan, plant-based footprint with Just Mayo and a line of dressings, opening gambits involved liquid condiments with an alternative egg ingredient made using pea protein. The product’s proprietary ingredients, highly protected manufacturing processes, branding and marketing stirred excitement and controversy.