https://www.siliconvalley.com/2023/04/28/tucker-carlson-how-early-rejection-by-hippie-san-francisco-mom-made-him-shameless/

Before Tucker Carlson’s shocking ouster from Fox News Monday, observers sometimes said he owed his massive success on the network and in America’s extreme right-wing circles to his unique ability to be shamelessly provocative.

A 2022 New York Times profile of Carlson described his on-air technique as  “gleefully courting blowback” for touting racist, white nationalist views or for being one of the “most visible and voluble defenders of those who violently stormed the U.S. Capitol to keep Donald Trump in office.” The more Carlson doubled-down at Fox, the more his millions of nightly viewers embraced him as an “aggrieved” partner in their perceived “victimhood,” the Times said.