https://www.mercurynews.com/2021/02/15/billboard-industry-vs-public-will-who-will-win-the-battle-over-digital-signs-in-san-jose/

It’s been more than three decades since a new billboard was legally erected in San Jose, and residents want to make sure the city’s decades-long ban against new ones wasn’t for naught.

So they’re vigorously pushing back as the city tinkers with its regulations to possibly allow dozens of new digital LED-illuminated signs that residents have long complained are ugly, environmentally unfriendly and potential traffic hazards.