See’s Candies at 100: How Mary See and family created a California classic
https://www.mercurynews.com/2021/06/10/sees-candies-at-100-how-mary-see-and-family-created-a-california-classic/
This retailer has never changed its color scheme. The type font used for the logo dates back a century. The clerks still give free samples to every customer, as they have for years. But a strong e-commerce model now bolsters the 250 brick-and-mortar stores, and new products roll out every month.
This is See’s Candies at 100, a company that has mastered the recipe for commercial success by combining 20th-century customer service with 21st-century business savvy — and coating it all in nostalgia.