https://www.mercurynews.com/2019/11/21/teslas-cybertruck-event-what-to-expect-from-elon-musk/

The wait it almost over. The day is finally here. And soon, Tesla will be in the pickup truck market.

Thursday night, in Los Angeles, Tesla Chief Executive Elon Musk will go on stage and show off, at last, the electric carmaker’s first pickup truck, or, what Musk has called the “Cybertruck.” After the event, the world will then be one where Tesla will compete not just in the markets for sedans and SUVs, but also for the mindshare and dollars of those who normally drive Ford F-150s and Dodge Ram 1500s.