Facebook: Advertisers to get more tools to control where ads appear

Facebook: Advertisers to get more tools to control where ads appear

4 years ago
Anonymous $xdcOWPpsb_

https://www.mercurynews.com/2019/11/20/facebook-advertisers-to-get-more-tools-to-control-where-ads-appear/

As Facebook continues to deal with controversy over its political ad policy, and becomes more a force in the market for spending on online advertising, the company on Wednesday rolled out a set of new tools designed to give advertisers more control over the places where their ads appear on the social-media site.

Among the tools Facebook is introducing include a testing program for advertisers to set up so-called “white lists” of publishers where they want their ads to appear, and also select the kinds of content their ads show up on within in-stream video advertisements.

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