New era for ‘Miss Careful’ at San Jose’s Diamond Laundry

New era for ‘Miss Careful’ at San Jose’s Diamond Laundry

4 years ago
Anonymous $yQ5BfQaAxy

https://www.mercurynews.com/2020/01/27/new-era-for-miss-careful-at-san-joses-diamond-laundry/

The past few decades had not been kind to “Miss Careful,” the icon featured on Diamond Laundry and Cleaners’ wooden billboard sign. For years, her image greeted the dry cleaning store’s customers and drivers heading into downtown San Jose on San Carlos Street. Over time, though, the sign’s paint had faded and chipped away, and pigeons began using it as a roost, leaving deposits dripping everywhere.

But by the end of last year, things brightened dramatically. The old sign was torn down and replaced with a new one, its color scheme and design matching a version from Diamond Laundry’s heyday in the early 1960s. San Jose artist MESNGR recreated the hand-painted lettering and updated “Miss Careful,” with a look that somehow manages to be both retro and modern compared to previous incarnations.