https://www.sciencedaily.com/releases/2018/11/181114132045.htm

Social media users who view alcohol ads are also more likely to "Like" or "Share" an ad when it has pro-drinking comments, the new study shows.

"There is more information on social media than just a post or a message. We are exposed to how other users respond to a post, and it is those responses that can influence your desire to drink," says Dr. Jonathan Noel, the study's lead author. "Our findings suggest that comments left by other social media users may either reinforce or negate the message from a post."