Canva’s Affinity acquisition is a non-subscription-based weapon against Adobe

Canva’s Affinity acquisition is a non-subscription-based weapon against Adobe

2 months ago
Anonymous $6hYC3Wwiad

https://arstechnica.com/information-technology/2024/03/canvas-affinity-acquisition-is-a-subscription-based-weapon-against-adobe/

Online graphic design platform provider Canva announced its acquisition of Affinity on Tuesday. The purchase adds tools for creative professionals to the Australian startup's repertoire, presenting competition for today's digital design stronghold, Adobe.

The companies didn't provide specifics about the deal, but Cliff Obrecht, Canva's co-founder and COO, told Bloomberg that it consists of cash and stock and is worth "several hundred million pounds."