https://www.polygon.com/e3/2018/6/10/17444638/microsoft-nintendo-and-sony-e3-strategy-strengths-weaknesses-winner

While most of us are avidly watching E3’s live events for new game announcements, these boisterous carnivals also serves as a sort of school exam for the big three hardware companies. The eyes of senior bosses, analysts, financial journalists and investors will be upon Los Angeles over the next few days, paying close attention to the press conferences, hoping to understand the evolving strategies of Microsoft, Nintendo and Sony.

In a post emailed out this week, IHS Markit analyst Piers Harding-Rolls smartly divided the three console companies according to their different problems and opportunities. These are partly shaped by the companies’ performance in this console generation, so far. But also by the bigger picture goals of their corporate organizations. Let’s take a look at how the hardware companies are performing, and what Harding-Rolls has to say to investors.