https://wccftech.com/ea-nbcuniversal-merger-almost-happened-disney-apple-amazon-talks/

The video game industry has entered an era of consolidation, with major publishers like Activision Blizzard, Bethesda, and Bungie recently being snapped up, but what about Electronic Arts (NASDAQ:EA)? In an era when everybody has a price, there have been surprisingly few rumors about EA, but according to a new report from Puck News’ Dylan Byers, that doesn’t mean the sports game mega publisher isn’t making some moves behind the scenes.

Per Byers, Comcast recently pitched the idea to spinoff and merge their NBCUniversal division with Electronic Arts. This new entity likely would have been run by current EA CEO Andrew Wilson. Apparently, this deal fell about only recently due to disagreements over leadership and price. When reached for comment, EA of course gave the standard “we don’t comment and rumors and speculation relating to M&A” response.