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SEGA Sees Appetite for Japanese IP in the West and Vice Versa

SEGA Sees Appetite for Japanese IP in the West and Vice Versa

5 years ago
Anonymous $oIHRkISgaL

https://wccftech.com/sega-appetite-japanese-ip-west-viceversa/

Speaking with GamesIndustry, SEGA Europe’s Executive Vice President John Clark talked about the growing appreciation for Japanese IPs in the Western market and on Steam in particular.

From my experience of Japan as a market, what we see is something that to us is very traditional publishing and development: Single player, story-led, sequel, sequel, sequel. And it’s something that works in Japan. What’s happening here is that the Yakuza franchise is being brought to the West and it’s not being changed for the Western market, in terms of the gameplay.