https://www.pcgamer.com/no-intel-is-not-ditching-its-extreme-edition-branding-for-high-end-cpus/

There is a rumor going around that Intel is getting ready to kill its "Extreme Edition" branding that it uses for certain high-end desktop (HEDT) processors. It was put out there by Francois Piednoel, a former Intel chip architect who worked at the company for two decades, who called the decision a "big mistake." Maybe it would be, but Intel is not axing the Extreme Edition brand.

We reached out to Intel for clarification in hopes it would shed some light on its branding strategy, and if the reports were true. Intel told us in no uncertain terms that those reports are "inaccurate."