https://www.gamespot.com/articles/new-xbox-one-controller-gives-your-game-session-an/1100-6460310/

The Sport White Special Edition is the first controller in Xbox One's new Sport series. The controller will cost $70 (in the U.S.) and be available in the U.S. and Canada starting July 31, and available for purchase worldwide on August 7. In certain countries, the controller will come with a free 14-day trial of Xbox Live Gold and Xbox Game Pass.

Xbox describes the new controller as something inspired "by trends in athletics and sports lifestyle." The controller features the same white base color found in Xbox Design Lab, while the buttons, joysticks, and d-pad are colored mint, grey, and silver. The back of the Sport White Special Edition comes rubberized to prevent players from losing their grip.