“Strategy follows people; the right person leads to the right strategy” as defined by J. F. Welch, CEO of General Electric.

Welch often uses this phrase whenever he needs to define critical management functions such as the development and selection of top managers.

But have you wondered what makes a strategist out of a manager? Or are they both the same?

Precisely, there’s no specific test that can help you evaluate the strategic competency of a professional. Whether you’re a business leader or an economist, you will always be questioned. And the answer provided by you will define the level of competency.

A man of action Molke once said, a strategy is an applied common sense and it cannot be taught. Of course, his views were entirely based on the concept where any factor related to the right perspective is not learned in school since the school only aims to be mediocrity.

However, the capability of a manager or a leader has always correlated with the managers or the entrepreneurs’ personality.

So, what defines a business strategist?

A business strategist is a professional who is responsible to determine set goals or targets for the organization. Once the targets and goals have been set, the individual needs to start developing strategies and practices the organizations need to follow to achieve business goals. The individual is required to focus on elements such as marketing strategies and product development of the organization. Even more, they might need to start building strategies that involve the expansion of the financial status of the company.

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