https://techcrunch.com/2020/02/14/instagram-ads-bloomberg-memes/

Instagram is changing its advertising rules to require political campaigns’ sponsored posts from influencers to use its Branded Content Ads tool that adds a disclosure label of “Paid Partnership With”. The change comes after the Bloomberg presidential campaign paid meme makers to post screenshots that showed him asking them to make him look cool.

Instagram provided this statement to TechCrunch: