https://finance.yahoo.com/news/amazon-prime-day-generate-3-6-billion-sales-says-analyst-214309018.html

This year’s Prime Day, which kicks off on Monday, July 16 at 3 p.m. ET and wraps up on Tuesday, July 17, will include over 1 million deals — 50% more than the year prior." data-reactid="25">This year’s Prime Day, which kicks off on Monday, July 16 at 3 p.m. ET and wraps up on Tuesday, July 17, will include over 1 million deals — 50% more than the year prior.

While analysts like Ives generally expect Amazon (AMZN) and third-party retailers to profit from Prime Day sales — albeit with razor-thin margins — Prime Day serves as an excellent way for Amazon to steal the limelight for several days every year. Not only does Prime Day serve as an excellent Jumbotron-sized virtual billboard for Amazon proper, it’s a big splashy ad for Prime, given Prime Day deals are only available to Prime members. " data-reactid="38">While analysts like Ives generally expect Amazon (AMZN) and third-party retailers to profit from Prime Day sales — albeit with razor-thin margins — Prime Day serves as an excellent way for Amazon to steal the limelight for several days every year. Not only does Prime Day serve as an excellent Jumbotron-sized virtual billboard for Amazon proper, it’s a big splashy ad for Prime, given Prime Day deals are only available to Prime members.