https://www.theguardian.com/business/article/2024/sep/05/m-and-s-using-ai-to-advise-shoppers-body-shape-style-preferences

Shoppers can use technology to advise them on outfit choices based on their body shape and style preferences

Marks & Spencer is using artificial intelligence to advise shoppers on their outfit choices based on their body shape and style preferences, as part of efforts to increase online sales.