Fintech Kasheesh wants financially strained customers to say ‘bye’ to BNPL
Buy Now, Pay Later (BNPL) products have become incredibly popular with users, and both startups and tech behemoths such as Apple have taken notice. But BNPL companies have attracted some controversy, too, for encouraging people who are less financially secure to take on debt without fully explaining the associated risks.
Kasheesh, a fintech startup that’s less than two years old, came out of stealth today with a product its founders say can benefit consumers by offering flexibility that’s similar to BNPL, but without taking on a loan. The company’s main product is a web browser extension that allows customers shopping online to split their payments across multiple combinations of debit, credit and gift cards without having to pay a fee or interest, co-founder and CEO Sam Miller told TechCrunch.