https://techcrunch.com/2022/06/25/what-do-you-call-the-opposite-of-the-startup-halo-effect/

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Just as one company’s success shouldn’t cast a halo on its vertical’s brethren, one company’s layoffs don’t quite mean that its competitors are equally screwed. Instead, I think that changes within a particular startup can be used as benchmark questions for their larger market; in other words, we can use the micro to better understand the macro.