https://techcrunch.com/2022/05/23/arclight-smart-bike-pedal/

If I were to make a list of things that I didn’t think needed to get smarter, bike pedals would be somewhere near the top of the list. And yet, when Redshift Sports showed me its shiny (literally!) new pedals, I had one of those “omg this makes so much sense” moments.

In a nutshell, it’s simple: Stick bike lights inside pedals to help draw attention to the cyclist as they are pedaling about. Stationery bike lights disappear in the rich visual landscape of traffic, the company suggests, but by attaching it to the part of the bike that moves more than anything else — i.e. the pedals — the theory is that the additional movement will catch someone’s eyes and make you more visible in traffic.