https://www.theguardian.com/business/2021/oct/20/a-fashion-turnaround-and-a-logo-no-go-hits-and-misses-of-rebranding

As Facebook reportedly plans to unveil a new corporate name, we look at how four other firms fared

Facebook is planning to rebrand with a new corporate name to reflect its shift to building the metaverse, it has been reported. According to the Verge, the announcement could be made during Facebook’s Connect conference on 28 October. Here are four other companies that recently tried rebranding, and how it went.