YouTube asks the FTC to clarify how video creators should comply with COPPA ruling

YouTube asks the FTC to clarify how video creators should comply with COPPA ruling

4 years ago
Anonymous $4bURcB5AtU

https://techcrunch.com/2019/12/09/youtube-asks-the-ftc-to-clarify-how-video-creators-should-comply-with-coppa-ruling/

YouTube is asking the U.S. Federal Trade Commission for further clarification and better guidance to help video creators understand how to comply with the FTC’s guidelines set forth as part of YouTube’s settlement with the regulator over its violations of children’s privacy laws. The FTC in September imposed a historic fine of $170 million for YouTube’s violations of COPPA (the U.S. Children’s Online Privacy Protection Act). It additionally required YouTube creators to now properly identify any child-directed content on the platform.

To comply with the ruling, YouTube created a system where creators could either label their entire channel as child-directed, or they could identify only certain videos as being directed at children, as needed. Videos that are considered child-directed content would then be prohibited from collecting personal data from viewers. This limited creators’ ability to leverage Google’s highly profitable behavioral advertising technology on videos kids were likely to watch.