Apple follows Spotify and announces its own music awards
It seems that Apple is quite enjoying its foray into the entertainment industry. After launching its Apple TV+ streaming service with some high-profile shows, the company has now announced the Apple Music Awards.
The awards are a mix of choices from editors and experts and the number of streams on Apple Music platforms. While Global Artist of the Year, Songwriter of the Year and, Breakthrough Artist of the Year awards are picked by a jury, Album of the Year and Song of the Year are picked by data.