Ring Coyness About Adding Facial Recognition Tech To Its Cameras Doesn't Extend To Its Marketing Materials

Ring Coyness About Adding Facial Recognition Tech To Its Cameras Doesn't Extend To Its Marketing Materials

a week ago
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https://www.techdirt.com/articles/20191128/15442643474/ring-coyness-about-adding-facial-recognition-tech-to-cameras-doesnt-extend-to-marketing-materials.shtml

Ring may say it's not getting into the facial recognition business, but its internal documents say otherwise. The company has a head of facial recognition tech in its Ukraine office. And its answers to Senator Edward Markey's questions make it clear Ring hasn't ruled out adding this tech to its doorbell cameras. Specifically, the company said it had no plans at the present but was always looking to "innovate" to meet "customer demand."

Documents obtained by The Intercept show Ring is still "innovating," even if there's no apparent customer demand for facial recognition tech. Sam Biddle has the details: