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Google reins in political advertising

Google reins in political advertising

4 years ago
Anonymous $xdcOWPpsb_

https://apnews.com/6b57e86d91034b8c80a3c634a23bcfd8

SAN FRANCISCO (AP) — Google is making political ads harder to target at specific types of people.

The company says that as of January, advertisers will only be able to target U.S. political ads based on broad categories such as gender, age and postal code. Currently, ads can be tailored for more specific groups — for instance, using information gleaned from public voter logs, such as political affiliation.