The Success of Contact Tracing Doesn't Just Depend on Privacy
How well a product works has always been a key to its success—or failure. There is no shortage of tech products that have, despite their buildup, eventually lost consumers because they failed to work as well as expected. There was Apple’s Newton, the Samsung Galaxy Fold more recently, and let’s not forget Juicero, a juicer that didn’t actually do anything more than give a bag of pre-processed juice a squeeze.
Elissa M. Redmiles is a researcher at Microsoft Research and the Max Planck Institute for Software Systems. Gabriel Kaptuck is a PhD student at Johns Hopkins University and a visiting fellow at Boston University’s Hariri Institute for Computing and Computational Science & Engineering. Eszter Hargittai is a professor and holds the chair in Internet Use and Society in the Communication and Media Studies Department at the University of Zurich. She is the editor of Research Exposed from Columbia University Press.